Kerala Tourism Development Corporation Limited (KTDC) on Thursday launched a pioneering travel initiative led by ten influencers from around the country who will carry out a new-media campaign to attract domestic tourists in the post-Covid era.

Rani George, Principal Secretary, Tourism, flagged off the Kerala Blog Express, titled 'My First Trip 2021', which is slated to conclude on March 29.

The influencers will tread different itineraries for six nights and five days, facilitating the production of exclusive content for Kerala Tourism, an official statement said here.

They would announce to the world that destinations in God's Own Country continue to be open for tourists.

Kerala Tourism Director V R Krishna Teja, and Biju BS, Deputy Director, Marketing, Kerala Tourism, were also present at the function held here.

The trip would give the participants a chance to not just visit the famous tourist destinations in Kerala, but experience the cuisine, culture, art, and other popular activities around, Rani George said.

''The tourism industry was struck by the pandemic and Kerala was no exception. Gradually, we learned to live on with Covid-19. We started to see visitors coming to Kerala from November-December 2020. Now, these vloggers can also spread the word to the world that Kerala is safer to explore since Covid-19 cases are on the decline in the state. So, people would understand the situation,'' she added.

The participants will follow five different itineraries around the state. The destinations include the Jadayu Earth Centre at Chadayamangalam in Kollam district, Thumboormuzhi Garden near Chalakudy in Thrissur district, Vazhachal, Athirapally waterfalls near it, and the Malakkapara hill station in the area.

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