The Saudi Tourism Authority (STA) has opened a commercial hub for the United Kingdom and Ireland as part of its strategy to promote the tourism trade in key source markets and raise awareness of Saudi, the authentic home of Arabia

It facilitates travelers around the world dream of exploring exotic destinations once more.  The move is part of a plan to have representative offices in 15 markets around the world including China, India and the GCC among others, to expand the reach of the authority’s activities.

“Saudi Tourism Authority is focused on enhancing its ability to deliver a truly global scale offering by investing resources today in the network that will drive our business for the future,” said Fahd Hamidaddin, CEO of the Saudi Tourism Authority. “We are building an integrated global team of professionals to showcase Saudi’s diverse offering of cultural adventures, world class heritage sites and authentic Arabian hospitality.”

The UK and Ireland office will be responsible for trade marketing activities, expanding the reach and relevance of Saudi’s tourism offer and working with tour operators, travel agents and other industry stakeholders to build awareness and drive conversion in line with Saudi Tourism Authority’s strategy and mission.

The UK and Ireland representative office is being set up with the support of MMGY Hills Balfour, Europe’s leading travel, tourism and lifestyle communications partner.

An international brand awareness campaign launched at the beginning of 2021 extends across 26 countries and 13 languages, with significant investment in outdoor, broadcast and digital advertising.

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