Kia Motors is making efforts to scale up its presence across the country. The company which has achieved success in India with models like Seltos and Sonet, is now want to expand its sales network in smaller towns and rural areas. The South Korean automaker is also focusing on enhancing the profitability of its dealer partners.

Tae-Jin Park, executive director and chief sales officer of Kia Motors India, told PTI, "We are expanding our network and are aiming to reach 300 touchpoints by the end of this year and will now focus on expansion in tier-IV and upcountry markets which will help us further penetrate deeper in the Indian market." 

Kia Motors has received tremendous demand for models and therefore, it wants to be present even in the remotest of locations. Park said, "Along with focussing on reach, we also have to take into account our dealer partner profitability and, hence, both these will be the key elements driving our strategy for the next 2-3 years."

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