Today we are going to share with you about a unique competition of Kia Motors. Yes, Kia Motors announced the 'Lucky Drive to Seoul' competition in India. The Korean automaker will select 10 lucky winners and send them on a fully sponsored trip to Seoul, South Korea, for a K-pop cultural event with a partner. The winners will get a once-in-a-lifetime opportunity to see Korean culture, food, K-pop and get a Kia brand experience and Blackpink — YouTube's most subscribed K-pop girl group — will have a special meeting with band members.
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Talking about the competition, Vice President and Head - Sales and Marketing, Manohar Bhat said, "Hum, Indians have emerged as one of the biggest fans of K-pop worldwide as of late. Kia's Through the Lucky Drive to Seoul competition we want to bring them closer to authentic K-pop culture. It will be a highly competitive competition and I am a K-pop fan. They would like to try their luck and demonstrate their love for K-Pop, Backpack and Kia Motors. Through this initiative, we are able to truly experience K-pop events for young and trendy audiences and make them real Kia. The brands aim to provide a unique platform to bring them closer to the experience. "
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It is to be noted that applicants can start participation for Kia's 'Lucky Drive to Seoul' from 25 October - 6 November. As part of the competition entry process, applicants must complete 3 participation stages to be selected as one of the winners. Applicants will be required to submit a video entry - demonstrating their love for K-pop culture. It can be a lip-sync on a dance video or a K-pop song. Upon completion of this phase, candidates will be asked to share the entry on Facebook or Instagram by tagging Kia Motors India using the #KiaLDTS & #KiaSeltos hashtag. The entries will be shortlisted and judged by Kia Motors India officials, followed by the winners' announcement on 10 November 2019.
