Kingfisher has been appointed as the official Lager Partner for the Champions Trophy and this news is declared yesterday by the International Cricket Council (ICC). The Champions Trophy is scheduled to be held from June 1 to June 18 in England and Wales.
The ICC General Manager- Commercial Campbell Jamieson said "We are pleased to welcome Kingfisher to the ICC Champions Trophy family of partners. Kingfisher is an iconic brand that has a long standing association with cricket. It will resonate with our global fan base and we will be working hard across the venues and the Fan Park to deliver the best possible exposure throughout the event.
He further added that "Kingfisher's premium brand positioning and its Indian heritage makes it a superb fit for cricket and the ICC. Our commercial programme continues to go from strength to strength with significant interest from a wide range of global brands keen to connect with cricket fans around the world,"
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