Holi is the festival of happiness, joy and enthusiasm.  This festival is celebrated in different in entire India but the way of celebrating different from other regions. Brij Ki Holi is the famous Holi festival held in the Brij area near Vrindavan and Mathura associated with Hindu God Krishna. The region of Mathura, Vrindavan, Gokul, Phalen, Nandgaon and Barsana, all of those having played an important role in Hindu mythology, where Lord Krishna spent his childhood. Braj is believed to be area in which Lord Krishna played with his friends and Radha and other Gopis. The belief is that it is in this area Krishna played Holi with Radha.

In Braj  Holi here starts from the first day after the Phalgun Amavasi and the festivities gain momentum from the Ekadashi day, the 11th day during the waxing phase of moon in Phalguna month.

There is different in ways these places celebrate Holi. The most notable spots that attract the tourists for their unique ways of celebrating Holi are Phalen, Nandagaon and Barsana. In Phalen, a huge bonfire is lit on the full moon night to commemorate the victory of good over evil and the Prahlad-Holika episode is re-enacted. However, the most interesting fact is that the local priests walk through the lighted fire and come out unhurt.

Men of Nandagow raid Barsana with hopes of raising their ensign over Shri Radhikaji’s temple. They receive a thunderous welcome as the women of Barsana welcome them with lengthy timber sticks.

While Lord Krishna was growing up in Vraj, he popularized the fiesta with his pranks. Where he played Holi with Gopies of Vraj and they also responded him with equivalent eagerness and the festivities have continued ever since. So, continuing this ritual Men and Women of Vraj even nowadays conflict in a multicolored exhibit of fight of the sexes.