New Delhi:- Bollywood star Kriti Sanon has teamed up with PEP Technologies, the company that owns mCaffeine, to introduce Hyphen, a brand new skincare line. Hyphen is focused on offering simple and practical skincare solutions.

Hyphen is a group of six engineers who are led by the original members of PEP Technologies - Vaishali Gupta, Tarun Sharma, Saurabh Singhal, Mohit Jain, and Vikas Lachhwani. Hyphen combines nature and science to make one product that has many benefits. The brand is committed to making daily skincare routines easier by overcoming the difficulties and problems associated with them.

Sanon is not only an investor, but also a co-founder who has additional responsibilities. She is the Chief Customer Officer (CCO) and she does many different things for the brand. This includes making the products, doing research and design, testing them, and making sure customers are happy. As the chief customer officer, she is in charge of making plans to make customers happier and satisfied. She also needs to make sure that these plans help the business and meet the needs of the customers.

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Hyphen has started selling three products every day that cost between Rs 450 and Rs 650. There are three products to choose from: Barrier Care Cream for oily or dry skin, the Golden Hour Glow Serum, and the All I Need Sunscreen with SPF 50. The brand says that its products are available in 18,000 pin codes from the beginning.

Hyphen has introduced three products that you can buy every day. The prices range from Rs 450 to Rs 650.

Kriti Sanon, the CCO of Hyphen, shared that she has always loved taking care of her skin and has personally used and tried all three products from the brand. She said that Hyphen combines her passion with the expertise of PEP Technologies, which has a good history in the industry. She was very happy to introduce Hyphen to everyone and excited to hear what customers think.

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Vaishali Gupta, the main person responsible for company growth at Hyphen, mentioned that teaming up with Kriti Sanon was a perfect match because she has the same ideas and interest in skin care. She said that Hyphen wants to become the fastest-growing skincare brand in India, earning Rs 100 crore, and reaching a wide range of customers with its innovative products. She said that Hyphen is going to change the skincare industry and make a lasting impression on its loyal customers.

The company said that this new brand will gain advantages from mCaffeine's expertise in research and development, marketing, supply chain, logistics, and digital marketing. The brand will also benefit from Kriti's influence and enthusiasm. PEP Technologies, the biggest owner, will provide Rs 30 crore in the first round of funding to support the partnership.

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The items sold at Hyphen are said to be Vegan, approved by PETA, and not tested on animals. The company also stated that it does not use any plastic in its operations and is dedicated to using safe materials, making sure that the products do not have any dangerous chemicals.

The company also mentioned that the name Hyphen represents the brand's idea of overcoming limits and making beauty more creative. Vaishali and Kriti said that they will release their new product before the holiday season this year.

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Kriti Sanon has set afloat her new own Skincare Brand named as Hyphen that will get introduced by the inspiration of mCaffeine Brand and also will make every research of them.