Studies have shown that a majority of women spend the lowest amount of their money on bras and far more on jeans,shoes, tops and accessories.
Most think there is no point in buying an expensive bra when they can get six tops or a whole dress for the same amount.
However, truth points in the opposite direction and Arpita Ganesh, Founder and CEO at Buttercups shares why your bra needs to be the hero of your wardrobe.
Whether we’re guilty of wearing the wrong size, going too long between washes or worse washing them incorrectly there’s a slew of things than can go wrong when it comes to our precious undergarments.
All women should have an intimate understanding about what works for their body to exude unrestrained confidence.
Above all don't make the mistake of neglecting the foundation of your outfit, your bra!