New Delhi: Laikee a leading global short video creation platform from Singapore-based Beego Technology, has collaborated with 'I Am Desi World' to promote new music videos. Launched in 2017, I Am Desi World is a group of 5 amazing singers. The band gained popularity for making offbeat songs in Haryanvi language. In collaboration with I Am Desi World, Laiqi will expand the reach of new music videos with #haryanvimashup. The song features a mix of popular Haryanvi songs by Gurmeet Bhadana of the original lyrics band.
Under this collaboration, users will have the opportunity to create creative dance videos with the music integration of new high-energy songs from I Am Desi World. In addition, the band will also create its official account on LAIKI so that it can be associated with young music lovers. I Am Desi World is a highly popular regional band in Delhi-NCR. It is formed by five music lovers, Gurmeet Bhadana, Lokesh Gurjar, Totaram Saundhiya, Desi King (Himanshu Kumar) and Baba Bahrupia (Ravi Sharma). He is famous in the music world for his risky works and best performance. Through its collaboration with Laikee I Am Desi World aims to expand its reach among the youth of India, who like to experiment with new things.
Laiki is available in various Indian languages, such as Hindi, Tamil, Marathi, Telugu, Gujarati, Bengali, Kannada, Malayalam and Punjabi. In 2019, Laiky set a Guinness World Record for 'the biggest online video album of people in India' hoisting the flag during their campaign 'No matter where I am, #IAMINDIAN'. More than 1 lakh Indians participated in this campaign on the occasion of India's 73rd Independence Day. App Annie's year-end report on App Trends for 2019 ranked No. 1 in the LAI Break Out category. Has emerged as 1 and is also the seventh most downloaded app in 2019.
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