LaLiga has brought another unique fan engagement initiative. One of the most popular football leagues in the world is going to utilize technology and innovation for boosting fan engagement.
The league recently launched the 'LaLigaQRChallenge', which aims to overcome the void created by geographic boundaries and unfortunate challenges of the coronavirus pandemic and provide fans an immersive experience by using QR scanning technology.

The activity is planned at various physical and digital touchpoints and the QR Codes will be integrated alternately through different partnerships and initiatives executed for its Indian fans and will span throughout the 2020-21 season. In order to register, Fans need to scan the QR code and enter a draw to win a grand prize of an all-inclusive trip for two to Spain with two tickets to watch their favourite football stars in action. Other prizes up for grabs would be the official LaLiga jersey, merchandise, and much more.

In a press release, La Liga said,""Indian fans would be on a quest to spot QR codes of 20 LaLiga clubs and the league itself which will be accessed by taking part in various engagement events and activities planned on-ground and on LaLiga's social media handles. Indian LaLiga fans will know the exact location of the rest of the QR codes through the 'Thank you' page once scanned the previous code. Fans who collect more number of crests have greater chances to win prizes."

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