Lenovo has recently launched Moto M in the china last Wednesday. The mobile phone is available to purchase from their company website as well as their China store. Ahead of this, they have announced that all the coming phones they will be selling with Brand name "Moto" and not with their own name.
According to a report by Campaign Asia following Lenovo's earnings results last week, the company has decided to use the Moto brand for all its smartphones. This effectively means that there will be no unique identity of Moto brand in itself. Earlier, the company was releasing Moto smartphones separately from Lenovo branded phones to keep a distinguishing factor between both brands. Now, as a result of this decision, all smartphones designed and manufactured by Lenovo will carry the 'Moto' brand.
This decision by the company comes as a part of a macro-level restructuring at the company that involves replacement of current Co-President and SVP of the company's Mobile Business Group Xudong Chen with Gina Qiao, formerly SVP of Human Resources.
The company has also made several senior hires from Intel, Alcatel-Lucent, and Microsoft, with the aim to transition from a hardware company into a "customer-oriented company focusing on devices with artificial intelligence and cloud services".
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