New Delhi, January 22, 2020: Likee, the pioneering global short video creation platform from Singapore based BIGO Technology has collaborated with ShemarooMe, a video streaming OTT platform launched by India’s leading content powerhouse Shemaroo Entertainment Limited, to create a unique chat show ‘Likee Stars with Priya Raina’. The chat show will be hosted by Indian television actor, host and comedian Priya Raina and feature prominent Likee influencers as guests. 

As part of the promotions, Likee has launched the #Digitalstarshow campaign (from 16th Jan - 20th Jan) wherein Likeers can share the trailer video of their favourite Likeers on Instagram with the hashtag #Digitalstarshow and tag the Likee influencer and Likee in the post. This will give them an opportunity to be one of the 5 lucky winners and get Beat’s earphones and Likee-Shemaroo co-branded T-shirts.  

The show, ‘Likee Stars with Priya Raina’, centres around the theme of women power and will have prominent Likee influencers including Tanya Sharma, Kreetika Sharma, Riya Subodh, Sana Khan, Anmol Rodriguez and Megha Prasad in attendance as guests.  What sets this chat show apart is that each episode has a different feel to it. Moreover, there are interesting segments such as chit chat, Make Up or Break Up and Dare in One Minute in each episode. 

This collaboration is in line with Likee’s commitment to provide youth-oriented quality content. It will provide Likee influencers an exciting opportunity to interact and engage with the audience on a larger platform, while also giving the viewers a chance to win some goodies. 

Likee is available in different Indian languages like Hindi, Tamil, Marathi, Telugu, Gujarati, Bengali, Kannada, Malayalam and Punjabi. In 2019, Likee had also won the Guinness World Record for creating the 'Largest online video album of people waving a flag in India' during its 'No matter where I am, #IAMINDIAN' campaign. The campaign saw more than 1 lac Indians participating in celebrating India's 73rd Independence Day. In the recent App Annie’s year-end report on app trends for 2019, Likee has emerged as No. 1 in the breakout category and is also the 7th most downloaded app in 2019.

About Likee

Likee is a leading global short-video creation platform with special effects editing tools. Created by BIGO Technology Pte. Ltd, Likee, was incepted in July 2017. Today, it is one of the world's most popular video creating apps. With this app, people can create innovative videos and capture memorable moments. Founded in Singapore in 2014, BIGO is one of the fastest-growing Internet companies worldwide. Focusing on technologies such as Artificial Intelligence, BIGO is one of the big names globally in the field of development and publishing of apps. It has Likee - a global short video creation app, Bigo Live - a global live-streaming app, and IMO- a video communication app, along with other social media apps.

As per the financial reports, in 3rd Quarter 2019, the MAU of Likee was more than 100.2 million, up by 413.4% annually while the MAU of IMO’s embedded Likee service touched 50.2 million.

About ShemarooMe

ShemarooMe is the over-the-top (OTT) video streaming app of Shemaroo Entertainment Limited, India’s leading content powerhouse. Over 57 years of being in the media and entertainment industry, Shemaroo has now evolved to be a significant player in the digital ecosystem. ShemarooMe is a comprehensive app with a diverse and exclusive content offering for an audience looking for Bollywood, Gujarati, Marathi, Devotion, Punjabi, Comedy and Kids categories. ShemarooMe also has a unique offering under Bollywood Premiere – the platform showcases World Digital Premiere of critically acclaimed Bollywood movie every Friday. ShemarooMe gives consumers the freedom to choose subscriptions from various content categories. ShemarooMe enjoys a wide acceptance in India and was recently launched in the US market along with the South East, Middle East Asia, UK and other Indian diaspora markets. Currently ShemarooMe is available across geographies, with its presence in 150 countries where consumers can download and experience the promise of endless entertainment delivered at the comfort of their homes. Consumers can download the ShemarooMe OTT app from Google Play, iOS App store and http://shemaroome.com/. ShemarooMe is also available for audiences to subscribe on Apple TV, Amazon Fire TV stick, Cloud walker TV, Mi TV, Roku amongst various other platforms.

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