New Delhi, March 2020: Likee, the pioneering short global video creation platform by Singapore-based BIGO Technology Pte Ltd, has launched an exciting campaign #HoliHai2020 to celebrate the upcoming Indian festival of colours- Holi. Likee users have a chance to earn 100 beans by participating in the campaign along with their friends and family. The campaign also brings along with it a digital twist to the traditional festival of Holi with an essential message of keeping oneself safe during the festival, coinciding with the outbreak of Coronavirus in India.
The campaign is already live, and creators can participate in the same until March 11. To earn beans, the user will have to invite other users or friends with the help from a link. If a user’s friends activate the ranking-up page button successfully, the user can earn the random point number. Also, a user has an unlimited number of invites per day, but s/he cannot invite a friend who has already accepted the invitation. With this virtual celebration of Holi festival, users can play Holi with all their friends for an extended period and make the most out of it.
The campaign has come at the time when playing Holi the traditional way could be dangerous for people in India. Given the outbreak of Coronavirus in various parts of the country, people are abstaining from being a part of any large gatherings or commuting from public transport. As of today, people are cautious with their daily routines and altering ways to maintain utmost personal hygiene. With Likee’s virtual Holi celebrations, people can enjoy the festivities without any risk.
Likee is available in different Indian languages like Hindi, Tamil, Marathi, Telugu, Gujarati, Bengali, Kannada, Malayalam and Punjabi. In 2019, Likee had also won the Guinness World Record for creating the 'Largest online video album of people waving a flag in India' during its 'No matter where I am, #IAMINDIAN' campaign. The campaign saw more than 1 lac Indians participating in celebrating India's 73rd Independence Day. In the recent App Annie’s year-end report on app trends for 2019, Likee has emerged as No 1 in the breakout category and is also the 7th most downloaded app in 2019.
About Likee
Likee is a prominent global short video creation platform, with cutting-edge special effects video shooting and editing tools. Created by BIGO Technology Pte. Ltd, Likee was initially released in July 2017 and is now one of the world's most popular apps. Likee is aimed to make it easy for everyone to create amazing videos and record memorable moments. We hope that everyone could explore valuable and interesting discoveries, as well as enjoy a wider world.
Founded in Singapore in the year 2014, BIGO is one of the fastest-growing Internet companies worldwide. Focusing on technologies such as Artificial Intelligence, BIGO is one of the major companies globally in the field of development and publishing of apps. BIGO owns Bigo Live - a leading global live-streaming app, Likee - a global short video creation platform, imo - a global video communication app, and other social apps.
According to the JOYY Reports Third Quarter 2019, the MAU of Likee exceeded 100.2 million, which increased by 413.4% year over year. The MAU of IMO's embedded Likee service reached 50.2 million. Likee also placed as the No. 1 app in 'Top 10 Breakout Apps' list according to App Annie’s report of 2019. In January
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