If you watch YouTube on Smart TV, then get ready to watch long advertisements. Google has made up its mind to make several changes in the YouTube New Ad Policy. The platform is about to start adding longer ads to YouTube videos being shown on smart TVs. A 30-second ad is also going to be shown in the middle of the YouTube video. The special thing is that the user will not even have the option to skip this advertisement. The new ad policy is going to be started from America.

Google has not given any information about when this is going to be done or will not be done in other markets. It is believed that if this experiment is successful in terms of business there, then Google is going to implement it in other markets including India. Currently, YouTube shows 2 to15-second ads with a skip button on a single video. However, according to the video, the advertisement is also going to be different.

In a blog post, Google has informed about YouTube's new ad policy. It has been said in the post that Google is also going to implement the "pause ad" idea in YouTube videos on smart TVs. In this feature, when a video is paused, the advertisement will start popping up and it will remain visible until the video is played again. When the advertisement pops up, the size of the video paused on the screen is going to get smaller.

YouTube Premium Only Support: Currently the only way to skip the long commercials on YouTube TV is by getting a YouTube Premium subscription to watch it as well. The price of YouTube Premium subscription is Rs 129 per month in India. Premium users can watch ad free content. With the premium subscription, the user is also getting many other benefits, including the facility to watch YouTube music and videos in pip mode. 

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