New Delhi [India], Feb. 16: Maneka Gandhi who is the Union Minister for Women and Child Development is going to launch a menstrual hygiene campaign here on February 20. The purpose of the campaign is to build a holistic approach to the issue of menstruation, which is an experience that transcends culture, class, and caste. The United Nations has identified menstrual hygiene as a global public health and a human rights issue yet across the globe. "Period poverty" as some call it, is a reality for millions of women and girls. 

The campaign called "#Yes I Bleed" will be initiated formally across all multi-media platforms, including Facebook and YouTube.Subodh Gupta, the patron of showings and Director of Okaya Power Company, says Menstruation is still a taboo subject in our country and a topic that even women are uncomfortable discussing in public.There is nothing to be ashamed of. It is a natural physiological process. In order to dispel myths surrounding menstruation and to promote menstrual hygiene awareness, the #YesIBleed campaign was conceptualized. This campaign is going to be launched formally on 20th February by Union Minister for Women and Child Development Maneka Gandhi in the national capital.

Asked why he had to work and contribute in the area of menstrual health, Gupta tells, In India's rural areas, not only is there ignorance about menstrual hygiene, but unaffordability to buy sanitary pads is a major hindrance. The reason I decided to work in this sector was to create a truly holistic approach to menstruation through integration of ethical business practices, and culturally sensitive, life-affirming education about the menstrual experience. I saw an extraordinary opportunity to advance social transformation and ecologicalawareness through every step of our work.