The market share of Chinese apps in India declined in 2020, even as homegrown apps climbed up the ladder dominating the install volume, according to a report.
Semi-urban areas dominated the growth of India's app economy and domestic apps dominated the mobile marketplace beating foreign players, says the 'State of App Marketing in India in 2021' report launched by AppsFlyer, a mobile attribution and marketing analytics firm.
Country Manager of AppsFlyer India, Sanjay Trisal said while Chinese apps have slipped in terms of overall market share (29 per cent), Indian apps leveraged this opportunity by dominating the install volume (40 per cent) in the country in 2020. Apps from Israel, the United States, Russia, and Germany made further inroads into this rapidly growing market and are in line to challenge China, he said.
The study analysed 7.3 billion installs that were recorded in India from January one to November 30, 2020, including 4519 apps covering entertainment, finance, shopping, gaming, travel, news, food & drink, and utility verticals. The data sample also includes 933 billion app opens and 3.0 billion remarketing conversions, an AppsFlyer statement said.
States with predominantly semi-urban areas emerged as the new sweet spots for mobile usage. Uttar Pradesh, India's most populated state, led the market in non-organic installs at 12.10 percent, leaving behind Maharashtra at 11.49 percent "due to the impact of lockdown".