Popular fast-food chain McDonald’s in North and East India has joined hands with the ONDC (Open Network for Digital Commerce) network, the company announced on Friday.

This collaboration means that McDonald’s North and East India menu items will now be accessible through various applications linked with ONDC, offering a range of exclusive options for individual dishes and meals.

Rajeev Ranjan, the managing director of McDonald’s India – North and East, emphasized that this partnership aims to make McDonald’s more convenient for both existing and potential customers.

McDonald’s becomes the latest major player in the fast-food industry to embrace ONDC, following in the footsteps of Jubilant FoodWorks Ltd (JFL), the operator of Domino’s Pizza.

Since its inception early last year, ONDC has successfully processed over 7.1 million orders as of February. The platform currently caters to customers in cities like Delhi, Bengaluru, Kolkata, and Chennai, among others.

Additionally, ONDC is venturing into a new project to incorporate street food vendors into its network, starting with Delhi and Lucknow. This initiative plans to partner with 500 street vendors in these cities over the next few months, utilizing buyer applications to generate demand for these small-scale operators. The pilot project has already commenced in Delhi, with support from Zomato-backed Magicpin.

This move signifies McDonald’s commitment to embracing digital commerce and expanding its reach to cater to diverse customer preferences.

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