Mercedes-Benz Plans Major Expansion in Indian Luxury Car Market
Mercedes-Benz Plans Major Expansion in Indian Luxury Car Market
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Mercedes-Benz is gearing up for a significant boost in the Indian luxury car market by planning to double its production capacity at the Pune plant. The German automotive giant aims to increase the annual output to an impressive 40,000 cars, as part of its strategic approach to sustain its leading position in the country. This initiative involves the introduction of new car models and an extensive expansion of its operations.

While still in the early stages, this expansion plan entails elevating the existing annual production capacity of 20,000 units at its factory located outside Pune. Notably, this marks a noteworthy move by a prominent luxury car manufacturer to enhance its presence and investments in India, especially considering the escalating demand for high-end cars, surpassing the overall market growth.

As Mercedes-Benz celebrates three decades in India, the company maintains a positive outlook on the luxury car segment. Despite economic fluctuations, the luxury market experienced a remarkable surge, reaching a record-high of around 47,000 units the previous year, with no apparent signs of slowing down. This expansion signals Mercedes-Benz's commitment to meeting the growing demand for luxury vehicles in the dynamic Indian automotive landscape.

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