MISSHA will accelerate its footstep in the Chinese online market. As per the Able C&C on the 24th, MISSHA has signed a strategic partnership with Tmall. The reason behind teaming up is clearly to speed up their enterprise digital transformation.
MISSHA and Tmall are planning to generate synergy by combining each company's core growth engines. Tmall is China's largest e-commerce platform operated by Alibaba Group. Tmall will become MISSHA's largest online distribution channel in China. It will be the main channel for brand promotion, channel management, and product innovation. In the meanwhile, MISSHA is planning to renew its brand in three business goals, MZ generation targeted cosmetics, brand image, and operations, and will boost sales in China by cooperating with Tmall.
"This collaboration will be the digital transformation milestone of Able C&C. We will achieve sustainable growth through cooperation and win-win strategies," said CEO Kim Yu-jin of Able C&C.
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