US-based content streaming platform Netflix on Friday announced to make its platform free for the December 5-6 weekend in India. The move is aimed at bringing new users to the platform that competes against players like Amazon Prime Video, Disney plus Hotstar and Zee5 in the burgeoning OTT (over the top) market in India.

Anyone in India can watch all the blockbuster films, the biggest series, award-winning documentaries and reality shows for two days, starting from 12 midnight on December 5. Last month, the OTT streaming company announced plans to give its users in India access to free streaming for a weekend.

Greg Peters, COO and Chief Product Officer at Netflix, said, “We think that giving away everyone in a country access to Netflix for free for a weekend could be a great way to expose a bunch of new people to the amazing stories that we have, the service and how it works. At Netflix, we want to bring the most amazing stories from across the world to all fans of entertainment in India. It’s why we’re hosting StreamFest: an entire weekend of free Netflix,”

 “Anyone who signs in during StreamFest gets one stream in standard definition - so, no one else can use the same login information to stream,” said -Monika Shergill, Vice President, Content, Netflix India.

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