Streaming giant Netflix has been working in many sectors to versatile itself in every field. Lately, Netflix unveiled its online store called Netflix.shop, the company’s first owned-and-operated retail outlet to sell products directly. Earlier, the ‘binge-watching' application was in headlines as it have plans to come in gaming market.
Netflix online store carries exclusive, limited editions of “carefully selected, high-quality apparel and lifestyle products” which are tied to Netflix’s shows and brand on a regular basis. Products debuting this month on the store are streetwear and action figures based on anime series ‘Yasuke’ and ‘Eden.’ Not only this, limited-edition apparel and decorative items inspired by the French thriller series ‘Lupin’ in collaboration with the Musee du Louvre. The company is likely to introduce a collection of anime-inspired collectibles for the launch of store. The store will have products from three up-and-coming designers: Nathalie Nguyen, Kristopher Kites and Jordan Bentley. It has developed and launched the e-commerce site with Shopify. The shopping site will first be available in the US before expanding to other countries.
Netflix already has licensing deals for hundreds of products based on its original programming, sold by Target, Walmart, Amazon, H&M, Sephora and other retailers.