According to recent reports, Netflix may soon start offering free content on its platform. The move aims to expand its user base by providing free access to its content library.

Possible Launch Markets for Free Subscription Model

The free subscription model could potentially be launched in Asian and European markets. Users opting for this free subscription would need to view ads between the content they access.

Impact on Netflix Strategy

Advertisers believe this plan will significantly boost Netflix's viewership, thereby increasing the company's ad revenue.

Expected Launch Timeline

As per Bloomberg's report, Netflix is developing its own advertising technology platform, expected to be launched by the end of 2025. The company recently revealed a rapid increase in global active users, reaching 40 million compared to just 5 million a year ago.

Official Confirmation Pending

Netflix has not yet officially announced the ad-supported free subscription plan. It is speculated that a large number of Indian users may engage with this model.

Netflix's Pricing Strategy in India

Netflix already offers its plans at a reduced rate in India, with a mobile-only plan priced at just INR 149. In contrast, the premium monthly subscription costs INR 649.

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