The number of viewers watching TV shows has dropped from 52% to 23% in the last one year because now they prefer to watch their favorite programs on laptops and smartphones.
According to the online survey conducted by Accenture 26,000 consumers in 26 countries, consumers prefer to watch TV programs on laptops, desktop personal computers, and smartphones.
According to the report, more than 4 out of 10 (42%) said they would prefer to watch TV programs on laptops or desktops. Last year 32% of the people said this in the survey. This year, about 13% of people said that they would prefer to watch TV shows on their smartphones compared to 10% last year.
A recent survey said that compared to 38 percent of last year's consumers, one in five consumers (19 percent) now prefer to watch TVs. According to the report, the number of people who would like to watch TV shows in India has declined significantly.
This number has declined by 78% (from 47% to 10%). In this case 57% in the US and 55% in the UK. Accenture India Managing Director Aditya Chaudhary said that this trend has increased with the help of WiFi and broadband, due to the reach of the growing internet due to mobile especially.
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