Today, Xiaomi today announced new Mi Express Kiosk initiatives across India. The new Mi Express Kiosks are vending machines which allow consumers to purchase Xiaomi smartphones and mobile accessories directly. The kiosks are designed to accept all forms of payments across credit cards, debit cards, cash, and UPI.
Now, Xiaomi has put in line a new form of retail strategy in the Indian smartphone market. The process of buying via vending machines means eliminating operational and cost inefficiencies for the consumers and reaching them directly. Xiaomi has become the first ever brand in the Indian tech industry to bring in this new retail model, which also offers the efficiency of e-commerce business thus making it a cost-effective approach and is scalable as well.
Xiaomi is planning to set up several more kiosks in the coming months, and gradually expand the retail plan across more cities. These Mi Vending Machines can be found across metro cities in public areas with greater footfall such as tech parks, metro stations, airports, and shopping malls. By Mi Express Kiosks, Mi Fans can easily access and buy Xiaomi products instantly in offline markets.