Since the launch of the digital India mission by our prime minister, there have been misconceptions among the people regarding it. Here are some general misconceptions and the truth behind them.

It is believed that the regional language customers are not used to buying online. This is not clear at all because it has been seen that in India's tier 2-3 cities and towns, expensive luxury vehicles are purchased as well. In the last 2 years, 50 percent of jewelry is coming from e-tailing order tier of 2-3 cities.

Mostly, consumer tier of regional languages is living in 3-4 cities. On the contrary, in Tier 1 cities, more than 70 percent of online traffic comes from regional parts on digital media. 

But if you look at it carefully, then you will understand that the migratory traffic of different languages creates traffic where they learn the major languages of the state, but instead of working language they use their home language.

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