OnePlus co-founder Carl Pei on Wednesday launched a new company called "Nothing". The London based company will release its first smart devices in the first half of this year.

This announcement came shortly after a $7 million round in seed financing in December that includes many tech leaders and investors. Kunal Shah, Founder, CRED, has also invested in the company. CEO and founder of the company said, "It's been a while since anything interesting happened in tech. It is time for a fresh breeze of change," said Pei, of ‘Nothing'. In a statement he said, "Nothing's mission is to remove barriers between people and technology to create a seamless digital future. We believe that the best technology is beautiful, yet natural and intuitive to use. When sufficiently advanced, it should fade into the background and feel like nothing."

The company aims to inspire people to believe in the positive potential of technology and will set the pace starting in 2021.Casey Neistat, YouTuber and an investor in "Nothing" said, "Consumer tech is a tidal wave of limitless potential. Nothing will be the brand at the forefront and I can't wait for the world to experience its products."

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