Shahrukh Khan with Excel entertainment planning for an unusual trailer launch for his upcoming film 'Raees' and his team is all set to release the trailer in the coming week in a unique way simultaneously in more than one city.

SRK with his Raees's co-star Nawazuddin Siddiqui will launch the trailer on 3,500 screen. There are nine cities Delhi, Indore, Ahmedabad, Kolkata, Bangalore, Hyderabad, Jaipur, Mumbai and Moga (Punjab) decided by team to release the trailer at the same time and it will be possible through video conferencing by King Khan.

“Its a film which is different from the content that either Excel or SRK are known for. The attempt seems to take this content to a wider range of audience," added by source.

“We wanted to reach out and engage with a pan-India audience, rather than confining it to just a single city. We are really excited to interact with thousands of people across cities, big and small, simultaneously by having a live chat with audiences in cinemas," SRK says.

The National award winner director Rahul Dholakia is the director of Raees.