Mathura: The construction of a heritage city in Mathura, Uttar Pradesh, is swiftly progressing under the Yamuna Expressway Industrial Development Authority (YEIDA). With a budget of Rs 1,220 crore, the mega project, covering 753 acres adjacent to Mathura city, aims to exhibit the rich cultural heritage of the region. YEIDA's recent board meeting marked a crucial step forward as it approved the detailed project report (DPR), setting the stage for Cabinet approval and subsequent bidding. Inspired by the life of Lord Krishna in the Braj region, the heritage city project will harmonize modern urban infrastructure with traditional values, featuring amenities such as walkways, ponds, green spaces, luxury hotels, a yoga center, conference facilities, and a resort, designed to attract tourists. The development will be executed through a public-private partnership (PPP), where the Authority contributes the land as equity, and the concessionaire pays an annual premium over the 40+30 years concession period.

Officials at the board meeting clarified that the development of the heritage city would follow a phased or bundle-wise approach on a PPP basis. The Authority will contribute the land as equity, and the selected concessionaire will be responsible for the development in return for paying an annual premium during the 40+30 years concession period. The project is a strategic effort to merge the rich cultural heritage of the Braj region with contemporary urban infrastructure, and it is poised to significantly contribute to tourism with its diverse facilities catering to both modern and traditional preferences. YEIDA's approval of the DPR signifies a critical milestone, paving the way for the heritage city project to advance toward the next stages of approval and implementation.

The heritage city in Mathura is envisioned as a comprehensive representation of the cultural legacy inspired by Lord Krishna's stories, emphasizing a combination of historical significance and modern appeal. The development will not only serve as a tourist attraction but also as a unique blend of urban amenities and traditional values, contributing to the cultural and economic growth of the region. The approval of the DPR reflects YEIDA's commitment to realizing this ambitious project and highlights the strategic planning involved in harmonizing heritage preservation, tourism promotion, and modern urban development.

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