Riyadh Air, a key player in Saudi Arabia's aviation industry, has teamed up with the Saudi Tourism Authority (STA) to enhance cooperation and bolster the country's tourism sector. The collaboration, sealed with a memorandum of understanding at the Arabian Travel Market (ATM) in Dubai, underscores Riyadh Air's commitment to shaping the future of tourism in the Kingdom and advancing air travel.

The partnership focuses on various pivotal areas, including the introduction of new routes and destinations, collaborative marketing efforts, sponsorship opportunities, participation in major roadshows and global events, and access to tourism-related platforms. Additionally, it seeks to explore joint initiatives in loyalty programs, harness cutting-edge technology and digital solutions, and engage in the Tourism Accelerator Program.

Aligned with Riyadh Air's vision to connect Saudi Arabia to over 100 destinations worldwide by 2030, the agreement aims to launch numerous initiatives and enhance service standards for tourists. CEO of STA, Fahd Hamidaddin, emphasized the importance of expanding Saudi Arabia's global connectivity to achieve the ambitious target of hosting 150 million visits by 2030.

With the Kingdom, especially Riyadh, gearing up to welcome millions of new tourists, collaboration with key industry players like Riyadh Air is crucial to delivering exceptional services and experiences to visitors. Tony Douglas, CEO of Riyadh Air, hailed the partnership as a significant milestone, highlighting their shared commitment to enhancing the travel experience for guests visiting Saudi Arabia.

Douglas emphasized Riyadh Air's dedication to setting new benchmarks in aviation standards, driven by innovation, sustainability, and guest satisfaction. The collaboration signifies a forward-thinking approach to elevating travel and tourism in the Kingdom, promising unprecedented levels of service and quality for travelers and tourists alike.

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