Salman Khan 'Radhe' creates history amid corona epidemic

The film 'Radhe' has been released on Zee5 with Zee's Pay-Per-View Service Zee Plex and major DTH operator across the country. It was released in theatres in the international market the previous day which is receiving excellent response from the audience. From eager fans praising the film in theatres abroad to booking on a large scale on the streaming platform, the superstar's fans started watching the film soon after its release. Najitan has become the most watched film on the day of its release. Moreover, the server went down due to large number of log-ins. Overall, the film has proved to be an Eid blockbuster.

With 50% capacity of theatres in UAE, the movie has usd USD 379,000 on its opening day which, according to Indian currency, is Rs. 277727.78 crores. This is not only more than Salman Khan's previous film 'Dabangg 3' (2019), but also an opening day collection in the 'Godzilla Verses Kong' competition. The collection is expected to increase further in view of the festive weekend.

Radhe strongly showcased the success of the hybrid release and showed an effective model of releasing a film during this difficult time. This will be important not only for Radhe's stakeholders but also for the entire film industry of the country who are bearing the brunt of the epidemic. All Radhe's figures bear witness to the fact that when Star Power travels its way to all platforms, history is created even in the most difficult times even after a low theatrical release.

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