Samsung has revealed an exciting plan to integrate advanced artificial intelligence (AI) into its Galaxy devices, with a strong emphasis on personalized experiences and user security. In a recent announcement, Kim Dae-hyun, Director of Samsung Research's Global AI Center, highlighted the company's dedication to providing user-centric AI services through its new Galaxy AI platform.
A key element of Samsung's AI strategy is personalized AI, designed to cater to each user's unique needs. By leveraging knowledge graph technology, the company aims to create AI that evolves based on individual preferences and behaviors. This innovative technology, combined with Samsung's generative AI, is expected to deliver tailored experiences for users, such as customized fitness tracking for health enthusiasts and enhanced navigation features for frequent travelers.
Samsung is also adopting a hybrid AI model, merging on-device and cloud-based processing. This approach seeks to strike a balance between fast performance and robust privacy, with certain functions being processed in the cloud for speed, while sensitive data remains stored securely on the device. The hybrid model, which is already in use with Galaxy AI, aims to provide seamless, low-latency features without compromising the privacy of user data.
In addition to personalization, Samsung is prioritizing security in its AI development. The company's proprietary security system, Knox Matrix, currently protects Samsung smartphones and smart TVs, and Samsung plans to expand this protection to its range of connected home appliances. This extended security framework will create a more secure ecosystem across Samsung products, offering enhanced privacy for users.
In other news, the upcoming Samsung Galaxy S25 Ultra has surfaced on Geekbench, offering a glimpse into the performance capabilities of the much-anticipated flagship model. Featuring Qualcomm's latest Snapdragon 8 Elite processor, the new benchmark results show a significant performance boost, indicating that Samsung's next-generation smartphone could bring impressive upgrades.
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