Saudi Arabia's Crown Prince Mohammed bin Salman has launched a master plan to develop the historical city of AlUla, project, titled "The Journey Through Time", in the Kingdom's Medina region.

The Journey Through Time master plan was developed under the leadership of the crown prince and the guidance of Prince Badr, the Saudi minister of culture and governor of the RCU. Amr Al-Madani, CEO of the RCU, told Arab News the master plan has been envisioned “as a way to capture the deep-rooted essence of what AlUla already is - an oasis of unique culture, heritage, nature and community - while curating a timeless legacy with stories of the past to inform the future and open new chapters in AlUla’s unfolding history.”

The project aims to create 38,000 new employments and contribute 120 billion Saudi Riyals (USD32 billion) to the Kingdom's GDP, Xinhua news agency reported.

The plan represents a key milestone in the transformation of AlUla into a global destination for heritage, culture, and nature, and contributes to the advancement of Saudi Arabia's Vision 2030.

The master plan is the first phase of a wider development strategy for AlUla, which is being overseen by the Royal Commission for AlUla.

As part of the master plan, five districts spanning the 20 km heart of AlUla will serve as waypoints on the "Journey Through Time". Museums, galleries, and cultural centres will be part of the master plan, serving as landmarks across each district.

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