The Two Big Budget Bollywood movies, Laal Singh Chaddha and Rakshabandhan called for Boycott. This has affected their Box office business.  Hrithik Roshan’s Vikram Veda, Taapsee Pannu’s Dobaaraa, and Alia Bhatt’s Brahmastra also called for Boycott.  Amid the Boycott Trends King Khan‘s old video is going viral.
In the video, SRK speaking about Boycott said, "Actually, sometimes it is good...agar picture utni na chale jitna aap samjhte the, toh ek excuse mil jata hai...yeh excuse hai...social boycott hua tha isliye nahi chali...(Sometimes, when a film doesn't work, it's a good excuse to give that the fil didn't work because of the social boycott)." He then adds, "...but dil behlane ko ghalib khayal accha hai ki picture achi thi woh social boycott hua.". 
 Shah Rukh was also asked about the fear from these Trends, "To be honest, aisa badbol nahi bol raha par hawa se thodi na hilne wala hoon main." He further states, "With due respect, kisiko hoga issue, kuch ek commet tha, kuch kisine bana diya, woh log bade khush honge...aur agar khush hai toh woh bhi khush ho...humari wajah se hi khush ho...but ess desh mein, Bharat mein, jitna pyaar mujhe kiya jaata hai, main yeh danke ki chot par bol sakta hoon, bahut kam logon ko kiya gaya hai. Aur woh pyaar ek baat se yah do cheezo se...sahi galat log samjhte hai...I don't think that has affected me or my film or will ever affect me or my film."
On the Professional Front, Shah Rukh Khan will be making his big Bollywood comeback after four years after an action thriller film Pathaan alongside Deepika Padukone and John Abraham. Helmed by Siddharth Anand, the film is among the most awaited films and is slated to hit the theatres on January 25, 2023.  Shah Rukh is also set to play a cameo role in Brahmastra which also called for Boycott.

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