Actress Shilpa Shetty from Hindi films has invested in a food business in Mumbai.The 47-year-old is an advocate for a healthy living and a fitness aficionado. The Super Dancer judge demonstrated her commitment to healthy eating by investing Rs 2.25 crore in a company that was featured on the second season of the well-known business reality series Shark Tank India.Â
Shilpa Shetty, a Bollywood starlet, said on Monday that she has invested in WickedGud, a direct-to-consumer (D2C) startup. Shetty has contributed Rs 2.25 crore to the Mumbai-based company 100Percent Nourishment Pvt Ltd, which sells wholesome indulgent food items under the WickedGud brand.Â
NB Ventures, Dholakia Ventures, Venture Catalyst, and other marquee founder angels, including boAt co-founder Aman Gupta, have all provided funding in the past, in addition to Titan Capital, Mumbai Angels, NB Ventures, Dholakia Ventures, and Venture Catalyst. Shetty is a seasoned start-up investor.
Shilpa Shetty announced this exciting news on her Instagram, where she is seen promoting their healthy food packets. The post was captioned, "We’re a family of food lovers and are always looking for opportunities in the better-for-you indulgent food space. I tried the WickedGud Spaghetti and was impressed by the taste & health benefits. Grown-ups liking it is one thing but when my kids lapped it up, I was sold on the idea. This inspired me to not only endorse the brand but also invest in it. I am excited to support @wickedgud in their mission to ‘unjunk’ India, one kitchen at a timeÂ
On the season finale of Shark Tank India, WickedGud received more exposure, which helped the company grow successfully in foreign markets like the UAE, Singapore, Mauritius, and Nepal. The company's items are also sold on a number of other websites, including Amazon, blinkit, BigBasket, SwiggyInstamart, Zepto, and Flipkart.
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In 2021, Bhuman Dani, Monish Debnath, and Soumalya Biswas founded WickedGud, a company that aims to "unjunk" India one kitchen at a time. Thanks to its delicious and healthy pastas and noodles that are 100% maida-free, 100% oil-free, and 100% MSG-free, the brand has grown by more than 300% in the last year. It manufactures its products utilizing healthful, mom-approved ingredients like atta, dal, chawal, chana, oats, and jowar and are manufactured using innovative Steaming and Convection Air Drying technology
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