Star India on Wednesday acquired the media rights of Cricket South Africa (CSA) till the end of the 2023/24 cricket season, across Asia, the Middle East and North Africa. . The association will start with England's tour to South Africa starting on Friday, a media release said.
The agreement grants Star India exclusive rights across linear and digital mediums, including all India tours to South Africa in this period. Star India already has the global rights for ICC, BCCI cricket, Indian Premier League not counting other cricket rights.
Sanjog Gupta, CEO Sports- Star India said, “We are delighted to collaborate with Cricket South Africa. This alliance fortifies our commitment to cricket and our belief in the significance of sport in Star India's consumer proposition. South Africa has some of the most highly recalled cricketers and competitive teams, which pride themselves in taking on the best from around the world. We look forward to hosting the best of South African cricket till 2024,”
The partnership, which will commence with the England tour of South Africa on November 27, 2020, will have the three T20Is broadcast in Hindi for the very first time. This will give these matches significant reach in the Hindi-speaking markets, said Gupta.