Stryder, a 100% subsidiary of India's leading Tata International Limited, has launched its new logo capable of showcasing its new visual identity. The new logo of Stryder embodies a modern image of the company and it better reflects the development of Stryder, its products and its customers.

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The new logo is part of Stryder's new branding campaign and it has been designed in coordination with the mission of providing a superior and cutting-edge product experience to its customers. The company currently known as Tata Stryder brand will now be known as Stryder, which will be a consumer-centric and progressive bicycle brand.

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Reacting to the new start, Stryder's business head, Rahul Gupta said, "The world around us is changing and the company is dedicated to continuously moving forward on the level of innovation, personality and thought. Our new brand identity is youthful and is a reflection of vibrancy and combines our bold and vibrant style with the personality of the customers. All models will give their riders a brand new brand identity and a fresh experience of all new products. With its new refreshed look the company People-First Polity. At such a challenging time, we understand the need to be more focused and this new brand design meets the initial response to our new change. Stryder has gone through a complete change with his logo."

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