Varun Dhawan and Anushka Sharma starrer Sui Dhaaga: Made in India has been released Today. The filmamkers and star cast have done the promotions of the film through many creative and unique ways. They have not left any stone upturned to promote the movie and it seems that it is giving results. It is excpected that it can be another hit film in the bag of Varun Dhawan and can earn 10 crore of more in its opening day.
The film is creating quite buzz since the release of its trailer and its never seen before promotion strategies can help the film in earning a significant amount. There are few things which can affect the business of this film which includes clash with Vishal Bhardwaj's directorial Pataakha and Asia cup final. As per the trade analyst Girish Johar told to Pinkvilla, the buzz and appeal of the film are very good and going by the currently such stories are doing good business and he feels that film will earn around 10 crores at the BO on its opening day.
Sui Dhaaga is a story for a tailor, Mauji (Varun) who dreams to make it big with their hard work and determination. He and his wife Mamta (Anushka) start their own tailor business and sell their 'Made in India' clothes.The film is directed by Sharat Katariya and produced by Maneesh Sharma along with Yash Raj Films.