New Delhi: The advertising industry mourns the loss of Sylvester daCunha, a seasoned veteran and the brilliant mind behind the iconic 'Amul Girl' campaign that took flight in the 1960s. On Wednesday, the Gujarat-based milk cooperative that holds ownership of the renowned dairy brand announced the sad news of his demise.

Jayen Mehta, the Managing Director of Gujarat Co-operative Milk Marketing Federation (GCMMF), expressed his condolences, stating, "It is with deep sorrow that we inform you about the untimely passing of Shri Sylvester daCunha, chairman of daCunha Communications, last night in Mumbai."

Back in 1966, Sylvester daCunha gave birth to the groundbreaking 'Utterly Butterly' campaign for Amul, the brand under GCMMF's wing. This campaign introduced the world to the beloved 'Amul Girl,' a character that has captivated hearts and minds across generations, and continues to do so even today. Carrying forward his father's legacy, Rahul daCunha now spearheads the advertising agency that was initially founded by Sylvester daCunha.

The demise of Sylvester daCunha has prompted an outpouring of tributes from various quarters. Senior Congress leader Jairam Ramesh fondly remembered that Amul's revered leader, V Kurien, had recognized Sylvester daCunha's creative brilliance. Additionally, Trinamool Congress MP Derek O'Brien referred to Sylvester daCunha as an advertising legend in a heartfelt condolence message shared on the microblogging site Twitter.

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