Tata Harrier announces the partnership for The IPL 2019
Tata Harrier announces the partnership for The IPL 2019

The leading automobile manufacturer Tata Motors has announced the second year of association with Board of Control for Cricket in India (BCCI), as the new Tata Harrier becomes the official partner for the IPL 2019.

The Tata Nexon subcompact SUV, in fact, last season, a special Tata Nexon SUV, which has been autographed by the captains of the 8 leading teams, was auctioned to create more awareness for cancer. Tata Motors will showcase the Harrier in the stadium, across all IPL matches, which begins on March 23, 2019.

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The car was launched in India, early this year in January 2019, and the SUV is based on the company's new Omega Arc platform. Talkinag about the price, The 5-seater premium compact SUV is priced in the range of ₹ 12.69 lakh to ₹ 16.25 lakh (ex-showroom, Delhi). Now, with its latest association with the IPL, Tata Motors hopes to give the Harrier the push that it needs to effectively target the market.

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Talking about association,  Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, said "After a successful association last year, it is only fitting for Tata Motors that our premium SUV, Harrier, should be the Official Partner of one of the biggest sporting events across the world. Born of legendary pedigree, the Harrier has received a phenomenal response from customers across India.


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