Tata Motors Limited has announced that its British arm, Jaguar Land Rover (JLR), will become an all-electric luxury brand from 2025. This is part of the auto-maker’s global strategy-‘Reimagine’- under JLR’s new CEO, Thierry Bolloré who has set a target for the British firm, to become a net zero carbon business by 2039, including a major shift to electrification.

All JLR models will be offered with an all-electric version by the end of the decade, with Jaguar becoming an electric-only luxury brand from 2025 onwards. Meanwhile, Land Rover will launch six EV variants within the next five years, with the first all-electric Land Rover due in 2024. 

Jaguar has also confirmed that the planned Jaguar XJ replacement will not form part of the upcoming line-up, though the nameplate may be retained for a future model. This all-electric XJ was already delayed due to the COVID-19 pandemic.

To support the electric transition JLR will use three architectures: two dedicated to Land Rover and a new battery EV platform that will be exclusive to Jaguar, details of which will follow at a later date.

Future Land Rover models will be built on the Modular Longitudinal Architecture, which allows for the combustion engine and EV models, and the “electric-biased” Electric Modular Architecture (EMA), which can also “support advanced electrified” combustion engines.

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