India's largest automobile company Tata Motors on Saturday said it has launched a limited-edition trim of its entry level hatchback Tiago priced at Rs 5.79 lakh,ex-showroom Delhi. the new special edition is based on the XT trim and features exterior embellishments and a handful of added features on the inside. It is exclusively available in three exterior shades - Flame Red, Pearlescent White, and Daytona Grey. The launch commemorates the first anniversary of the introduction of the updated version of the model, Tata Motors said in a statement.
The new variant comes with additional features such as black alloy wheels, reverse parking display with sensor, voice command recognition among others.
In his statement, Tata Motors Passenger Vehicles Business Unit Head - Marketing Vivek Srivatsa said, ''Since its launch in 2016, Tiago has been very successful in its segment and has been appreciated by all. Following the same, the product's BS-VI version was introduced in 2020 which also received a 4-star safety rating by GNCAP at launch, making it the safest in its segment,’’ With more than 3.25 lakh customers on the road, Tiago has evidently received tremendous market response and the company is confident that through the introduction of this limited period variant the model would continue to bring excitement in the segment, he added.
Shares of Tata Motors Limited on Friday closed at Rs262.35 per share down by 1.62 percent as compared to the previous close of Rs. 266.80 on the National Stock Exchange (NSE).