For the last few years, Chinese smartphone maker Xiaomi has left behind big brands like Samsung, Apple, Nokia in the Indian market. According to data released by research company Counterpoint in the first three months of this year, Xiaomi's website has become the top single brand smartphone channel in India. In addition, the company's retail network has also grown rapidly in India. The company conducts over 25,000 surveys every year so that its offline and online channels can function well. The company is becoming a favorite in the name of a brand in India because its smartphones are being introduced keeping the Indian budget consumer in mind.
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At the moment, Realme, which came in the Indian market last year, has raised a lot of problems for Xiaomi. Realme, which has entered the smartphone market under the name of OPPO's sub-brand, has introduced more than a dozen smartphones in the last 18 months. Realme has kept the price of all its smartphones almost the same as Xiaomi's smartphones. Thus, there have been many collisions between these two companies in the last year. Apart from Realme, other mobile manufacturers have also included the price of their new smartphones in their range, seeing the success of Xiaomi in the market.
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This year Motorola and Vivo have introduced smartphones in the price range of Rs 10,000. These smartphones have tried to make their mark in the market of Redmi smartphones. Before these two companies, Realme had already challenged Xiaomi in this segment. Despite all these challenges, Xiaomi did not make much difference in the market, and the company has also increased the rate of sales of smartphones in the second three months. Apart from Motorola, Vivo, Realme, companies like Infinix, Honor have also launched their smartphones in the mid and budget segment.
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