NEW DELHI: In a bid to enhance the buying experience for its customers, global smartphone brand TECNO on Tuesday launched its first exclusive retail outlet in the national capital, New Delhi. Located in East Delhi at the TECNO branded Laxmi Nagar Metro Station, which is also close to one of the busiest mobile cluster markets in Delhi.

Commenting on the launch, Arijeet Talapatra, CEO of TRANSSION India, said that “Brand TECNO's first-ever exclusive retail store is an addition to our overall over 50,000 multi-brand retail outlets that will allow customers to touch and feel their favorite TECNO products before making a buying decision."  He added,  "We strive to live up to the demands of our consumers, by providing them a premium and an immersive retail experience. Strategically located in one of the busiest areas of the city, the exclusive retail outlet is also equipped to follow all necessary hygiene and safety protocols as per the government's guidelines; making it a fully safe zone for daily consumers to experience their favorite TECNO products.".

TECNO said that in line with the brand's philosophy of 'Stop at Nothing', this is yet another step from TECNO that not only reinstates the company's commitment to providing a seamless retail experience but also strengthens the brand's connection with its target audience.

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