The controversy over the last days of Tanishq's add-on is still not being seen to be cold. The dispute is showing a growing day on the day. You will know that the advertisement of Tanishk showed the ritual of a baby shower with a different religion, which saw people demanding it to be stopped. Now, after removing the advertisement of Tanishq, the top advertising bodies in the country have made a statement. You can see the advertising associations came in support of the jewellery brand.

#TanishqAd @AAAIOfficial @IAA_India pic.twitter.com/8dI9cBEKYH

— The Advertising Club (@TheAdClub_India) October 14, 2020

"Such baseless and irrelevant attack on creative expression is extremely concerning," said. In fact, the advertising club in its recent statement. The statement further says, "The advertising club strongly condemns and targets tanishq and its employees on behalf of the Indian media and advertising industry in connection with their latest advertisement on the new jewellery line. "In fact, the Indian chapter of the International Advertising Association described the incidents that led to the advertisement as "very unfortunate" and demanded action against "intimidating behaviour" from the government.

IAA steps up for freedom of lawful commercial expression.@rameshnarayan @skswamy @PradeepDwivedi @mtata0503 #tanishqadcontroversy @TanishqJewelry #advertisement pic.twitter.com/zBdhZYkIPz

— IAA India Chapter (@IAA_India) October 14, 2020

You can see that the Indian chapter of the IAA has said, ""While we respect the opinion of every individual on subjective matters, these should not descend to illegal threats and anti-social behavior ...We appeal to the concerned governments to take a serious view of such intimidating behaviour and take exemplary action where required to ensure that businesses are provided a safe environment to communicate their brand advertising messages."Now, because of this ad, people are demanding to boycott Tanishq at this time. With that ad, people say that it "promotes love jihad".

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