Syed Abid Rasheed Shah, the tourism secretary, debuted the Welcome to Kashmir movie's trailer on Saturday. This is reportedly Kashmir's first Bollywood film. The movie seeks to present a favorable image of the Valley and its residents.

The video, which was directed by Tariq Bhat, seeks to present the Valley and its residents in a favorable light. The struggle against drug misuse and the empowerment of women are its main themes.

The central character of "Welcome to Kashmir" is a young woman who aspires to work in Kashmir for women's safety and empowerment. Ahmad Shahab and Mateena Rajput are newbies. "As a Kashmiri artist, it means a lot to me that the movie's trailer was released today. The reopening of theaters, like the Inox multiplex in this city's Sonwar neighborhood, has benefited regional artists as well. The movie is about empowering women and overcoming drug addiction. The Kashmiri culture has been impacted. I'm hoping people would enjoy the film, Rajput said to PTI." She claimed that the new film strategy of the Jammu and Kashmir state has aided in luring filmmakers to the Valley and supporting homegrown talent.

It was encouraging to see a movie emphasize important societal themes, according to the Secretary of Tourism. This (the drug menace) is a social problem everywhere. At the trailer presentation at the Inox Cinema in this city, Shah remarked that it is our collective duty as a society to make sure that our society makes every effort to eradicate this threat, not just one department or the government.

As artists, we believe we can make a difference right now, she continued. The movie "Welcome to Kashmir" is slated for release on May 26.

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