India has approved the demand for setting up of single-brand retail stores in the country of China's smartphone maker Oppo. After this approval, China's company will be able to sell its mobile phones directly to the consumers. This step will help Oppo increase its reach in the world's third-largest smartphone market. Companies like Apple are also trying to increase their dominance in the Indian mobile market.
Opportunity to sell phones through franchises
The Foreign Investment Facilitation Portal (FIFP) has approved single-brand retail trading for Oppo on Tuesday. Oppo is one of the first companies to apply under FDI norms after it has been relaxed. After approval from the government, Oppo will be able to sell its smartphones in India both in online and offline, apart from its existing wholesale retail route. At present, the company sells its products through franchisees using the Distributor model.
Fourth largest mobile company in Indian market