New Delhi: It can be considered the biggest victory of any social media campaign. The Chinese goods boycott campaign has been on social media for the last three years, but the results of this campaign are now visible. Generally, Chinese goods are sold in large quantities on the occasion of Diwali, but sales of Chinese goods have decreased on this Diwali. Compared to previous years, this year there has been a decline of about 60% in the sale of Chinese goods.

According to an estimate, the value of sugar products sold during Diwali in 2018 was around Rs 8000 crore, while this year the sale of sugar goods during Diwali has been around Rs 3200 crore. CAT's National General Secretary Pravin Khandelwal has stated that, 'This year we had given advance instructions to traders and importers from all over the country to boycott Chinese products on the festival of Diwali and as a result, the importers from China have very less Imported goods in quantity.

He said that the traders also put more emphasis on buying indigenous goods and this was the reason that the availability of Chinese products was very less during the Diwali festival this year. This tremendous decline in sales of Chinese products reflects the buying mindset of Indian traders and the changing buying behavior of Indian consumers.

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