Twitter to establish first Africa office to tap fast-growing market in Ghana

SAN FRANCISCO- Twitter Inc will open its first African office in Ghana, it said on Monday, as the social media company seeks to make inroads in some of the world’s fastest-growing markets.

Africa is under-tapped terrain for technology companies, with internet use per population at around 39% against a world average of 59% according to web analytics firm StatCounter, but that number grows every year thanks to expanding mobile broadband networks and affordable phones.

In a tweet late on Monday, Dorsey said: "Twitter is now present on the continent. Thank you, Ghana and Nana Akufo-Addo (Ghanaian President)".

In a statement, Twitter said the company is looking for specialists to join several teams including product, design, engineering, marketing and communications in Ghana.

"As a champion for democracy, Ghana is a supporter of free speech, online freedom, and the Open Internet, of which Twitter is also an advocate," said Kayvon Beykpour, Product Lead, Twitter. Akufo-Addo held a virtual meeting with Dorsey to finalised the deal.

"Whenever we enter new markets, we work hard to ensure that we are not just investing in the talent that we hire, but also investing in local communities and the social fabric that supports them," Beykpour said.

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