On the very first day of 2018, Bollywood Shah Rukh Khan treated all his fans with a New Year present. Bollywood actor SRK and filmmaker Aanand L Rai finally revealed the title and launched the teaser of their upcoming venture. They have titled the film as Zero. Post the teaser was out, Twitter went berserk and the users started making fun of the title. SRK and Aanand L Rai finally revealed the title and launched the teaser of their upcoming venture. They have titled the film as Zero. Post the teaser was out, Twitter went berserk and the users started making fun of the title.

One of the users compared SRK's character of dwarf in the film to Peter Dinklage's Tyrion Lannister in the popular fantasy series Game of Thrones. This is the first time that the star is collaborating with the producer-director, who has earlier given hits like Tanu Weds Manu Returns and Tanu Weds Manu.

Aanand in an interview to a leading agency said, "They (fans) are carrying an image in their mind and it is not exactly what we have in the film. When we were working on it we did not know it will look this way. I want to replace that image with the right image. The film’s USP is Shah Rukh’s performance."