New Delhi: Citroen India has made a strategic move to captivate a wider audience with the launch of their latest variant - the C5 Aircross Feel. Breaking into the market at an attractive price of Rs. 36.91 lakh (ex-showroom pan-India), this variant presents a compelling option for SUV enthusiasts seeking premium features without the premium price tag.

Under the hood, the Feel variant retains the prowess of the 2.0-litre diesel engine that powers its siblings, ensuring a dynamic driving experience. However, Citroen has tailored this offering by opting for a slightly more compact 8-inch touchscreen infotainment system, while bidding adieu to the panoramic sunroof.

While the Feel variant may have trimmed some bells and whistles, it retains a lavish lineup of features that truly elevate the driving experience. From a six-speaker sound system that engulfs the cabin in rich sound to climate control ensuring comfort in all weather conditions, this variant doesn't compromise on convenience.

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The inclusion of cruise control and a powered tailgate showcases Citroen's commitment to enhancing the drive and practicality aspects. One standout feature that distinguishes this variant is Citroen's Advanced Comfort suspension, which promises a smooth journey, even on the most rugged terrains.

Yet, in the spirit of exclusivity, the Feel variant does differ from its Shine counterpart. It gracefully omits certain safety features like blind spot monitoring and lane departure warning, perhaps a calculated trade-off for its more accessible price point.

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Citroen's bold move to introduce the Feel variant is clearly a strategic step towards seizing the attention of potential buyers in a fiercely competitive market segment. With rivals like the Hyundai Tucson, Volkswagen Tiguan, and Jeep Compass vying for attention, the Feel variant has positioned itself as an alluring option for those who seek sophistication without the premium price tag.

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The color palette of the Citroen C5 Aircross Feel adds a personalized touch to the offering, featuring shades like Polar White, Platinum Grey, Obsidian Black, Blazer Blue, and Elixir Red. As Citroen takes a confident stride forward, the C5 Aircross Feel is set to redefine the perception of accessible luxury SUVs.